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PRODUCT LAUNCHING

ZAIN Participation in LEAP 2024

BRANDING
STAGE CONCEPT
MOTION DESIGN
VIDEO MAPPING

Challenge

ImpressIV proudly designed and executed Zain Saudi Arabia’s pavilion at LEAP 2024, showcasing the latest technologies and smart solutions to highlight the Kingdom’s ambitious Vision 2030.

 

The booth, which attracted significant attention, featured an impressive architectural design reflecting Zain’s focus on innovation and sustainability. The pavilion was divided into eight sections, each serving a specific purpose. The centerpiece was a real-life tree surrounded by aesthetic steel designs, with curved tower screens adorned with greenery acting as a beacon.

 

Interactive content was displayed on a large LED screen and floor screens, with the main attraction being a kinetic cube that opened to reveal 3D mockups of KSA landmarks. Other highlights included the Super Zain game, a sliding OLED screen, and the Smart Stadium with holographic anamorphic content.

 

Zain also provided a VIP journey through an immersive room with full screens, offering a futuristic vision of KSA with Zain as the tech provider. The experience concluded with a huge LED interactive wall that responded to sensors as visitors passed by, ensuring an engaging and memorable visit.

 

Our team is delighted with this success and looks forward to more successful collaborations in the future.

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