Under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, the Riyadh International Bookfair, a monumental cultural festival, opened its doors for a 10 days period and attracted almost 400,000 visitors each year.
For (3) three consecutive years, ImpressIV was honored to work along with the Ministry of Culture and Information to make this event a wonderful experience for the visitors. A multimedia interactive show, about the history of the Arabic language, was produced and projected on the opening ceremony of the bookfair, where thousand bright ideas and endless pixels reunited in a unique video mapping performance brought to life in front of the public, where the visitors experienced a thrill in a 3D mapping show on the facade of RICEC among beautifully designed and executed workshops, perfectly placed advertising and a vast children area to entertain and educate them from various ages.